John F. Kennedy did not live to see the achievement of his vision for NASA, but he set it in motion when he said, "By the end of the decade, we will put a man on the moon." In an amazing longitudinal study on goal setting, Yale University surveyed the graduating class of 1953 on commencement day, to determine if they had written goals for what they wanted their lives to become. Only three percent had such a vision. In 1973, the surviving members of the class of 1953 were surveyed again. The three percent who had a vision for what they wished their lives would become had accumulated greater wealth than the other 97% combined. To a leader, the genesis of the dream is unimportant. The great leader is the servant of the dream, the bearer of the myth, the story teller. "It is the idea (vision) that unites people in the common effort, not the charisma of the leader," writes Robert Greenleaf in Leadership Crisis. He goes on to write:

"Optimal performance rests on the existence of a powerful shared vision that evolves through wide participation to which the key leader contributes, but which the use of authority cannot shape.... The test of greatness of a dream is that it has the energy to lift people out of their moribund ways to a level of being and relating from which the future can be faced with more hope than most of us can summon today."

Objectives

• Create a compelling shared vision
• Identify and codify the corporate vision and mission

Benefits

• Higher organization alignment
• Stronger sense or corporate mission
• Faster growth with shared vision

Who should attend?

• CEO, V. President, Senior Managers, Board Members

Our Integrated Development Approach

Pre-program

• Vision-Mission Survey

During program

• Vision-Mission Building Workshop
• Vision-Mission follow-up coaching

Post-program

• Vision-Mission survey
• Compare improvements